Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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The benefits of a local newspaper adTo many in the business the local radio ad is the poor cousin of the media world. It may be safe to say that people shy away from local radio ads as they are seen as old fashioned and out of date, but in truth there is more to a local radio ad than just a plug to a select few. Commercial radio is far from unpopular, and local radio is often the cornerstone of listeners’ choice; many local issues are taken up by local radio, and these stations tend to put across a more intelligent content than the mainstream channels. So what are the advantages of a local radio ad? Advertising is, of course, about informing a target audience, and one of the advantages of a local radio ad is that local companies can advertise knowing their advert will be heard by people in the right area. It is so that local radio, being very location-specific, garners a more select audience, but there is more. Cost is also a factor in deciding on a marketing campaign, and local radio, by its very nature, offers a relatively cost effective method of getting a point across to a large number of people within a given target area. Depending on the time of day – early morning breakfast and rush hour slots are favourable – the audience can be surprisingly vast, and the cost is less than opting for a television campaign, and often less than an effective print campaign to. There is one important aspect of the local radio ad that is not to be overlooked, and that is the captive audience it tends to have. Picture a traffic jam in the morning, on the way to work, and many of those drivers will be listening to the local station. Unlike television, when the adverts are aired they have nowhere to go. They will, in general, listen to the advert as it is what is on offer. The community aspect Another favourable part of the appeal of the local radio ad is that it is very much seen as a community enhancement; people do tend to favour local providers over major national chains, and the local advertiser on the local radio will be viewed as a community provider. This is, indeed, an aspect that is largely overlooked, but it is vital that the role of local radio in the community is enhanced by the provision of ads for local services; it all adds up, and it all brings to the customer something they like to see – the personal touch. Radio is still very popular, and local radio very much so, and as such is still a viable advertising medium; given that radio is also broadcast across the internet the scope for use of local radio ads is much wider than may at first seem to be the case. Far from being a dying art, the local radio ad is a thriving medium and shows no signs of becoming anything other than that in the near future.
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