Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Ambient Advertising for grabbing attentionWhat is ambient advertising? To the media buyer, it’s an underused method of getting a brand into the public eye. Ambient advertising takes many forms, and uses areas of the market that may not be obviously available. It is usually cheap, utilises items that are already existent, and presents a great opportunity for the advertiser to reach decent numbers of people. As an example, take a look around your local pub. There will be branding everywhere, from the beer mats to the pumps, from the towels to the bottles behind the bar; even those hanging at the optics will have labels attached upside down in order that you can read them. This is ambient advertising at its best, a method of getting brands into the consciousness without being over the top and intrusive. Take the beer mat is a point in question; it existed prior to being used as a form of advertising, yet is no an almost universally utilised method of ambient advertising that attracts a great response, and encourages direct marketing that can be very successful indeed. Ambient advertising is also used in the outdoors, and is basically a development of the billboard technique that is as old as advertising itself. Take a walk down any high street in any town and you’ll find examples of ambient advertising everywhere: from the signs above shop, to the bus stops, to the buses themselves, and even to the adverts, litter bins and all examples of street furniture. Indeed, public transport is increasingly becoming a part of the ambient media network, with posters and advertising bills inside trains, tube trains, buses and even taxi cabs, and the method is one that presents itself in some compact but very usable forms. In terms of the internet, ambient media is another thing altogether; think of the simple banner ads that see on every website, the pop up ad and the animated stuff that comes with many high tech websites. All of this is designed to embed the image into the mind when first seen, and to do so without being over-intrusive. This is why the internet variety will always be one that has a modicum of success. Ambient media is a marketing technique that will always change with the times; twenty years ago advertising in bus stops was almost unheard of, but these days is absolutely prevalent in every street. That is, of course, the beauty of ambient advertising, in that it is not something that will stay still for long. Ambient advertising will spread to more and more implements, in greater numbers of shops, and will take place on more digital formats and places as the internet spreads its net ever further. On the street, more buildings and vehicles will begin to lend themselves to ambient advertising, bringing about further interest in the medium as a result.
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