Television is a powerful advertising medium as it relies on both sound and visual effects. It is watched by a wide variety of individuals from all types of backgrounds making it a cost effective advertising solution. Whilst some people may choose to leave the room whilst commercials are being aired many will stay as they will not want to miss the start of the next section of their programme. With individuals watching television more than they listen to the radio or read the newspaper television lends itself to increased visibility. It also benefits from regular placement of advertisements throughout the day.